- We develop digital strategy.
- We lead the change to deliver it.
- We optimise trading.
- We keep things simple.
Craig Walmsley leads our consulting team. He works at the intersection of customer behaviour, technology, brand and business.
How your customer will find, engage and transact with you in the digital world.
Using the assets you have to extend product and service propositions to customers. Perhaps radically.
Supporting your strategy teams or consulting partners with constructive disruptive digital thinking.
A digital vision-driven approach to find, realise and retain acquired digital value.
Corporately-aware digital natives to ensure your organisation is thinking in relevant new ways.
Graham Morrell leads our retail activity. Graham is an experienced retail practitioner.
Defining your future customer experience. Stretching your thinking in a multi-channel, ‘always on’ world – cross-channel, mobile, in-store, availability and fulfilment.
Recommendations to improve everything that impacts customer experience and commercial performance – marketing, conversion rate and operational processes.
Finding the right people, technologies and partners to support your operation.
Building and launching international digital propositions, then optimising trading in local markets utilising on-the-ground expertise.
Our team embedded in your team, covering gaps, dealing with specific problems and doing more faster.
Supporting in-house teams with a second-opinion, benchmarks and an external view of the world.
Taking a holistic view of everything that’s needed to make digital work. We assess resources and competencies, develop change plans, align expectations, select technology and partners, recruit staff and manage the delivery of these resources to create new digital capability.
Working out where digital sits within the organisation, then setting out the structures and roles required for its successful innovation and operation.
Experienced, energetic digital practitioners to jump-start new initiatives or to add more capability to existing programmes, and then lead them to delivery.
Working with HR departments and agencies to get the job descriptions right, find candidates, provide interview support and generally aid the selection process.
Evaluating and selecting technology, creative and professional service suppliers to support your businesses requirements.
Providing an experienced delivery capability, delineating and managing specific projects, or sourcing and managing suppliers to that end.
We help established businesses apply their assets – brands, customers, capabilities, suppliers and infrastructure – in uniquely digital ways. We combine the attitude of a pure-play with the insight of an old hand.
Canvassing the marketplace and its adjacencies. Identifying incipient competitive, consumer and technology trends. Projecting consequent market shifts. Pinpointing strategic opportunities. Asking how digital will steal your most profitable business.
Stating the unmet need. Establishing where a venture has a “right to play”, outlining the capabilities and resources required to play there. Developing a customer vision, a business plan and the programme to deliver as per any venture funded programme.
Meeting the unmet need by establishing and operating a pilot. Iterating the thinking. Working through the financial gates.
Unilaterally operating the new unit whilst developing the proposition, so that it can be smoothly normalised into the parent business or otherwise exited.
Bringing acquisitions in, leading semi-autonomous teams or executing initiatives and establishing the new capability or business unit.
We embed one or many of our digital practitioners in your business. The team’s experience spans executive leadership, programme management and subject specialism, gained in corporates, agencies and start-ups, from commercial to technical to creative.
Assuming executional roles in organisations to kick-start, catalyse and energise digital lines of business or new initiatives. Immediate start, even (or especially) when the business needs time to work out where digital fits and how best to operate it.
Filling a temporary skills gap in an organisation.
Heavyweight solutions to stabilise and simplify initiatives which are off-plan. Or more pro-actively applied as programmes develop to give them the best chance of success.
Taking accountability for the delivery of a digital proposition or initiative; managing the stakeholders and resource to deliver to plan.